Lesson #14: Go Mobile

2 May

People without cell phones are essentially the contemporary equivalent of lepers.

So unless you’re “unclean,” you probably have the capability to make your business mobile. In a market made all the more competitive by the weak economy, you need to outdo the competition, and one way you can do that is by creating an app. That may seem like a massive undertaking, but it’s actually simpler than it appears. Whether you take a stab yourself or hire someone else to do it for you, you really have nothing to lose and everything to gain by staking your place in the app market. Apps make it easier for customers to find information about you – they’re like the phone book x 1000. Likewise, your business partners probably have apps that make things easier for you.

Get on board with mobile, unless you want to risk ending up in a cell phone lazaretto.

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