Lesson #17: Think Outside the Box. But Not Too Far Outside.

14 May

Boy, businesses sure don’t want to be inside that proverbial box, huh?

Creativity is incredibly important in business. But there’s a difference between diverging from your competition to gain an advantage, and being different for different’s sake. In fact, it’s pretty likely that there are aspects of your competitors’ businesses that you can imitate to improve your service (if you’re into the sincerest form of flattery).

You can only think of ways to be different once you figure out where to be different. Go through basics like location, products and technology, and then the boundaries of your box might just open up.

One Response to “Lesson #17: Think Outside the Box. But Not Too Far Outside.”

Trackbacks/Pingbacks

  1. Do Trendy Sales Pay Off? A Leadership Perspective | Engaged Leadership - May 20, 2013

    […] don’t want to be too outside of the box if it means you won’t interest buyers. So make sure you know the perimeters of what […]

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