Lesson #18: Customize Your Business

Lots of successful businesses build customer loyalty with personalized service. No, not like this.

The more personal you can be with your patrons, the more likely they are to come back. Do you think Norm would have kept going back to Cheers if nobody knew his name? The bar would have needed a whole new theme song! Now, you don’t need to memorize names and faces like some kind of Jason-Bourne-super-spy, but the more information about your clients you have on hand, the better. Try a handy dandy phone or computer service that can do that work for you, and create your own business full of Norms.