Archive | Videos RSS feed for this section

Lesson #7: Time to Choose – Landline vs. Cloud

9 Apr

Thinking of switching to a cloud-based service? Need a cultural touchstone to help you make the decision?

You probably remember those Mac vs. PC ads that framed the computer debate as young and cool versus stodgy and outdated. Those ads were specifically targeted to a hip, artistic crowd that would make use of the Apple’s creative possibilities. But if you only use your computer for business – sales, accounting, inventory, etc. – they probably didn’t mean much to you.

The debate between landlines and the cloud is different. Cloud-based service has all the hip, cool benefits – flexible, innovative, consumer-oriented – while also topping the price and practicality of traditional phone companies. Think of your cloud-based phone as the best of both worlds – it looks like Ryan Gosling, but has the brain of Stephen Hawking and the work ethic of Margaret Thatcher.

Actually, I just kind of weirded myself out with that image, so maybe just think of it this way: a cost-effective upgrade for your business.

Lesson #6: Service That Sucks In Real Life Also Sucks On The Phone

4 Apr

Let’s pretend that your phone system is a real person, shall we?

Not a pretty sight. As this strange yo-yo looking thing says, you never get a second chance to make a first impression. However, when your customer calls and you answer with a subpar system, you do get lots of chances to make a bad impression. You would never be okay with bad service from real employees, so why accept it from your computerized ones?

The easiest, most effective path to customer satisfaction is personalization. I’m not talking about monogrammed handkerchiefs or custom-embroidered shirts (that can go wrong too easily). It’s simpler than that. While you might not be able to remember the name of every person who gives you a call, now there are flexible online services that can. Keep your customers coming back to a place where everybody (or at least the computer) knows their name.

Lesson #5: Follow The Ten Commandments… Of Customer Service

2 Apr

Sometimes the old ways are best.

There are plenty of sites out there espousing tips and tricks for great customer service, but when it comes down to it, the old ways really are the most effective. Be nice to your customers. Pay attention to their needs, and try to deal with them in a timely manner. Don’t contribute to their personal tragedies. Duh.

That doesn’t mean you should always stick with tradition, though. If that were true, you’d still be working on Ten Commandments style tablets, instead of iPad style tablets. Bringing your technology and business practices into the 21st century will keep your business relevant, and be more profitable in the long run. Whether it’s your computer system, your phone service, or anything else your business relies on, embracing the future can only help. Just don’t forget the old ways when you’re succeeding with the new.

Lesson #2: What Does Upcharge Mean, Anyway?

21 Mar

You know that stereotypical used car salesman in the polyester suit, hocking old Hyundais with luxurious upgrades like “air conditioning?” Well, these days it seems like he works for the phone companies.

We’ve all been roped in by special phone offers – bundles, low installation fees, and the like. In the end, it always seems like you’re dealing with the guy on the used car lot, decked in plaid and sporting a bad comb over. You pay more than you wanted for things that should be included.

Fortunately, RingByName is here, and actually includes those things that should be included – free IP phones, a virtual receptionist, a handy mobile app. Head on over to get a quote, completely comb over free.

Lesson #1: Your Customer Has a Name. Remember It.

19 Mar

How many times have you called a customer service center, only to get the feeling that they just don’t care? Whether it’s a botched name, repetitive questions, or repetitive botched names, it’s easy to make a customer feel like they’re stranded on a desert island with nothing but a volleyball and holding music for companionship. For example…

Nothing’s worse than getting your customer’s name wrong. Well, maybe losing that customer to a hot, new startup endorsed by Snooki and Honey Boo Boo would be worse. But while you can’t control reality TV stars, you can control your customer service.

RingByName’s cloud-based platform offers powerful business phone services, but lets you avoid the monolithic phone companies. With tools like Customer Relationship Management – which allows you to take notes on your caller’s name and history – you can be assured that you’ll always have the most accurate, up-to-date information at your fingertips (though we can’t assure you Snooki won’t have it, too).